Extra phone numbers
Give each location or team line its own number for booking texts and client replies.
$5/mo each
One platform. Three clear plans.
Start free. Upgrade to Studio or Empire when you grow. Cancel anytime.
Free
For solo professionals starting out.
$0
Get started- Locations: 1
- Staff: 1
- Bookings: 50 / month
- Clients: 200
- Storage: 500 MB
- Texts: Transactional texts only
- Online booking
- Calendar
- Payments
- CRM / client profiles
- Unified inbox
- Forms & e-signatures
- Automations
- Marketing campaigns
- Gift cards & memberships
- Website builder
Most Popular
Studio
For growing salons and studios.
$197/mo
Get started- Locations: Up to 3
- Staff: Unlimited
- Bookings: Unlimited
- Clients: Unlimited
- Texts: 1,500 booking texts / mo
- Message credits: 1,000 / mo
- Online booking
- Calendar
- Payments
- CRM / client profiles
- Unified inbox
- Forms & e-signatures
- Automations
- Marketing campaigns
- Gift cards & memberships
- Website builder
- 0% payment markup
- Free data migration
- HIPAA (BAA on request)
- Premium support
Empire
For multi-location and large teams.
$397/mo
Get started- Locations: Unlimited
- Staff: Unlimited
- Bookings: Unlimited
- Clients: Unlimited
- Texts: 3,000 booking texts / mo
- Message credits: 2,500 / mo
- Online booking
- Calendar
- Payments
- CRM / client profiles
- Unified inbox
- Forms & e-signatures
- Automations
- Marketing campaigns
- Gift cards & memberships
- Website builder
- 0% payment markup
- Free data migration
- HIPAA (BAA on request)
- Premium support
All prices in USD. No setup fees. Cancel anytime.
Add-ons
Grow beyond your plan
Need more reach? Add numbers and message credits anytime — billed separately from your plan.
Message credit top-ups
Top up when campaigns or busy seasons need extra SMS and inbox credits.
- 500 credits$12.50
- 1,000 credits$25
- 5,000 credits$110
$0Free plan, forever
NoSetup or hidden fees
2 months freeWhen you pay yearly
0%Payment markup on paid plans
Full Breakdown
Compare every plan
See exactly what each plan includes — no fine print.
| Feature | Free | StudioMost Popular | Empire |
|---|---|---|---|
| Limits | |||
| Locations | 1 | Up to 3 | Unlimited |
| Staff | 1 | Unlimited | Unlimited |
| Bookings | 50 / month | Unlimited | Unlimited |
| Clients | 200 | Unlimited | Unlimited |
| Storage | 500 MB | ||
| Texts | Transactional texts only | 1,500 booking texts / mo | 3,000 booking texts / mo |
| Message credits | 1,000 / mo | 2,500 / mo | |
| Paid plan extras | |||
| 0% payment markup | |||
| Free data migration | |||
| HIPAA (BAA on request) | |||
| Premium support | |||
| Get started | Get started | Get started | |
FAQ
Frequently Asked Questions
Do I need a credit card for the Free plan?
No. The Free plan is free forever. You only add a card when you choose Studio or Empire.
Can I change my plan at any time?
Absolutely. You can upgrade or downgrade your plan at any time from your account settings. Changes take effect immediately, and billing is prorated.
What payment methods do you accept?
We accept all major credit cards (Visa, Mastercard, American Express) as well as debit cards.
Is there a setup fee?
No. There are no setup fees, no hidden charges, and no long-term contracts. You only pay for your chosen plan.
What happens to my data if I cancel?
Your data is securely retained for 30 days after cancellation, giving you time to export anything you need. After that period, data is permanently deleted.
Do you offer discounts for multi-location businesses?
Empire includes unlimited locations. For custom needs beyond that, contact our sales team — we’re happy to help multi-location businesses find the right fit.
What is the Unified Inbox?
The Unified Inbox brings all your client conversations — SMS, email, Instagram DMs, Facebook Messenger, WhatsApp, and website live chat — into a single view so you never miss a message.
Can I migrate from my current booking software?
Yes. Our onboarding team will help you migrate your existing client data, appointments, and settings from most popular booking platforms. Migration is free on paid plans.